Retail Brand

Why Use the Retail Brand?

The Power of Independence

At The Health Store we fully understand why you want to remain completely independent and retain the identity you have worked hard to achieve. Therefore, The Health Store brand has been developed with the aim of providing independent retailers with a valuable national brand that allows members to retain their independence whilst gaining the strength of a multiple.

Key Objectives

	To give your store a modern professional and easily recognisable branded image
	To attract more customers into your store and create brand loyalty
	To increase the net value of your business in the future

Benefits

	An established, recognisable brand design without any design or start up costs.
	Strong national identity and consumer awareness
	Over 450 branded products
	Branded POS support material
	The power of an independent with the strength of a multiple
	Delivering a constant message to consumers: Professional, Approachable and Ethical.
	Legal protection of the brand and trademark paid for by The Health Store
	Professional branded uniforms at competitive prices

Launch Support

To support your store in promoting the transformation to the health store retail identity, the health store will: -

	Fund the design, printing and distribution costs of any leaflets up to maximum of £550
	Write a press release and distribute it to the local media
	Help to attract supplier support in the form of promotions and special offers
	Provide THS branded merchandise for the event such as key rings, pens and balloons
	Oversee the organisation of the event to ensure that everything is in place for the launch

Names Sell Products

In today’s competitive marketplace, the importance of branding is increasingly significant. More than ever, thanks to increasing media penetration, the widespread use of the internet and therefore a more educated consumer, names sell products. Today, a reputable, easily recognizable brand name can attract additional benefits to your business. The Health Store brand provides you with a professional national brand image without any design costs and is supported by over 450 THS branded products, POS material, merchandise, uniforms and a consumer magazine.

Branding Options

Members of THS that decide to transform their stores and adopt the retail identity can do so by using Members of THS that decide to transform their stores and adopt the retail identity can do so by using as much or as little of the new store livery as you choose, depending on the budget available, the as much or as little of the new store livery as you choose, depending on the budget available, the quality of the existing fittings and the look you wish to achieve in store.

Re-brand

If your flooring, ceiling, shelving etc do not need changing, the transformation to the health store retail identity is relatively easy and economical. The likelihood will be that in this instance all you would need would be internal graphics, window boards and exterior signage, which constitute the minimum required alterations.

Re-fit

A complete refit could involve all of the above, plus any structural changes to your store, including, for instance, new flooring, ceiling, shelving and any other structural changes you deem necessary.

Branding Elements

Recommended Elements

	Fascia
	Window Boards
	Internal Graphics

Additional Elements

	Window Graphics – frosted panels, vinyl lettering & decals
	Exterior Information Boards
	Flag Sign
	Light Boxes

For further information regarding the retail brand please contact our Sales Director Toni Hibbert on 0115 955 5282 or email on toni@thehealthstore.co.uk

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